Privacy Policy

Effective Date: December 2025

X-Golf Rockwall (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use our website or services.

1. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily provide when you:

Submit a contact form (name, email, phone number, message)
Book an appointment through our scheduling system (name, email, phone number, appointment details)
Sign up for leagues, events, or promotions
Subscribe to our email newsletter
Opt in to receive SMS/text messages

B. Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

Device and browser information (browser type, operating system, device type)
IP address and general geographic location
Pages visited, time spent on pages, and navigation patterns
Referral source (how you found our website)
Clicks, scrolls, mouse movements, and interactions with website elements

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide customer service
Process and manage bookings and reservations
Send transactional communications (booking confirmations, reminders, updates)
Send marketing communications (email newsletters and SMS messages) with your consent
Improve our website functionality and user experience
Analyze website traffic and usage patterns
Serve relevant advertisements and measure advertising effectiveness
Comply with legal obligations

3. SMS/Text Messaging Program

This section describes our SMS marketing program and satisfies mobile carrier and regulatory requirements.

Program Description

When you opt in to receive text messages from X-Golf Rockwall, you may receive messages about promotions, special offers, event announcements, league updates, appointment reminders, and other marketing communications.

Message Frequency

Message frequency varies. You can expect to receive approximately 4 messages per month, though this may vary based on promotions and events.

Message and Data Rates

Message and data rates may apply. Please check with your mobile carrier for details about your messaging plan.

Consent

By opting in to our SMS program, you consent to receive automated marketing text messages at the phone number you provided. Your consent is not a condition of any purchase.

Opt-Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further marketing texts.

Help

For assistance, reply HELP to any message or contact us at info@xgolfrockwall.com.

No Sharing for Marketing

We do not share, sell, or rent your mobile phone number to third parties for marketing purposes.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your wireless carrier.

4. Email Marketing

When you subscribe to our email list, you will receive newsletters, promotional offers, event announcements, and other marketing communications. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us directly.

5. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site.

Technologies We Use

Google Analytics 4: We use Google Analytics to analyze website traffic and understand how visitors use our site. Google Analytics collects information such as pages visited, time on site, and how you arrived at our website. This data helps us improve our website and services. For more information, visit: How Google uses information from sites that use our services

Google Tag Manager: We use Google Tag Manager to manage and deploy marketing and analytics tags on our website.

Google Ads: We use Google Ads conversion tracking and remarketing to measure advertising effectiveness and show you relevant ads on Google’s network. You can opt out of personalized advertising at: Google Ad Settings

Microsoft Clarity: We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit: Microsoft Privacy Statement

Meta Pixel (Facebook): We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads on Meta’s platforms. The Pixel collects information about your activity on our website and may link it with your Meta account. For more information: Meta Privacy Policy

Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of our website.

To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

To opt out of interest-based advertising from many providers, visit the Network Advertising Initiative Opt-out.

6. Third-Party Services

We use the following third-party service providers to operate our business. These providers may collect and process your information in accordance with their own privacy policies:

Acuity Scheduling (Squarespace): We use Acuity Scheduling for online appointment booking. When you schedule an appointment, your information (name, email, phone, appointment details) is collected and processed by Acuity. For more information: Squarespace Privacy Policy

Constant Contact: We use Constant Contact for email marketing and SMS messaging. Your contact information is processed by Constant Contact to deliver our communications. For more information: Constant Contact Privacy Policy

Square: We use Square for payment processing at our physical location. Square processes payment transactions; we do not store your full payment card details on our website. For more information: Square Privacy Notice

We may share your information in the following circumstances:

Service Providers: With the third-party service providers listed above to operate our business and deliver services to you.
Legal Requirements: When required by law, court order, or government request.
Protection of Rights: To protect our rights, safety, or property, or that of our customers or the public.
With Your Consent: When you have given us permission to share your information.

What We Do Not Do

We do not sell your personal information.
We do not share your information with third parties for their own marketing purposes.
We do not share your mobile phone number with third parties for marketing.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:

Contact and booking information: For as long as you remain an active customer, plus a reasonable period thereafter for customer service and legal purposes.
Marketing preferences: Until you unsubscribe or request deletion.
SMS consent records: We maintain records of SMS consent for compliance purposes.
Analytics data: Aggregated analytics data may be retained indefinitely.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal information, subject to certain exceptions.
Opt-Out of Marketing: Unsubscribe from email or SMS marketing at any time.

To exercise any of these rights, please contact us at info@xgolfrockwall.com. We may need to verify your identity before processing your request.

11. Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

X-Golf Rockwall
2455 Ridge Rd #115
Rockwall, TX 75087
Email: info@xgolfrockwall.com
Website: www.xgolfrockwall.com

This Privacy Policy was last updated in December 2025.